ADVE2910 Project 2: Greater Good Campaign
For this project I had to create 4 deliverables that used copy and images to address an issue. My project calls attention to cat obesity. I created a poster, a takeaway item, 2 web pop up ads, and a shelf talker. I made all of my deliverables with Purrfect Care cat clinic as my client. The final project can also be viewed on mgetzendiner.myportfolio.com.
The final presentation board
The first 3 images below are mostly research for this project on the topic and for how to reach out to my audience of women aged 30 - 40. The last 2 images are some of my first ideas of copy and image for this project.
The images above are some of my first ideas for this project.The first 2 images are research and the other 2 images are some of my first ideas.
For the copy I had work and rework it to get what I wanted. I ended up using copy mostly from the later half of my google doc notes.
These images are all of my brainstorming for copy in my sketchbook and on a google doc.
My first deliverable is a poster. I made this with the intent to put it up in Purrfect Care's exam rooms. The dimensions are 18 in. by 24 in.
These images are in order from the beginning sketches and moving toward the finals made in Indesign.
My next deliverable is a takeaway item. This would be used by Purrfect Care to give to cat owners who need help getting their cat back to a healthy weight. The dimensions are 6 in. by 4.25 in.
These images are in order from the beginning sketches and moving toward the finals made in Indesign.
I made a shelf talker as my third deliverable. This would stick out of some shelves at a pet store. The dimensions for this is roughly 12 in. by 24 in.
These images are in order from the beginning sketches and moving toward the finals made in Illustrator.
I had Mona Danesh do my illustrations for all of my deliverables. They stuck pretty closely with the sketches I gave them and made these very cute illustrations in photoshop.
The first image has the sketches (made by me) and the rest of the images are the final illustrations that I used in 3 of my deliverables (made by Mona Danesh)
The last thing I made was the web pop up ad. These ads would act as pop ups on Purrfect Care's website. I made two variations of the ad.
These images are in order from the beginning sketches and moving toward the finals made in Indesign.
I had 2 more illustrations made by Mona Danesh for the web pop up ads.
The 4 images above are 2 sketches (drawn by me) and 2 final drawings for the web ads (by Mona Danesh).
